E-commerce attitudes by generation in the UK 2025| ��ƽ��

E-Commerce
Digital Shopping Behaviour

E-commerce attitudes by generation in the United Kingdom in 2025

Characteristic	Total	Generation Z	Millennials	Generation X	Baby Boomers
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Number of respondents

2,048 respondents

Age group

18-64 years

Special properties

Internet users

Supplementary notes

Original question: "Which of the following statements regarding e-commerce do you agree with?"

Multiple answers were possible.

Citation formats

E-commerce attitudes by generation in the United Kingdom 2025

Published by

F. Watty,

Sep 2, 2025

More than ** percent of Generation Z and Millennial internet users in the United Kingdom agree that special offers or discounts influenced their purchase decision. According to a 2025 survey, ** percent of Boomers were willing to pay more for quality products while buying online. Saving money was a reason to not purchase products online for ** percent of Generation Z in 2025.