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Leading concerns for media investments in 2024 according to ad investment decision-makers in the United States as of November 2023

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Sources

Release date

June 2024

Region

United States

Survey time period

October 20 to November 9, 2023

Number of respondents

203 respondents

Special properties

among buy-side ad investment decision-makers primarily at agencies and brands

Method of interview

Email survey

Supplementary notes

Multiple answers were possible.

Citation formats

Top challenges for 2024 among advertising investment decision-makers in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jul 1, 2024

During a late 2023 survey among buy-side ad investment decision-makers primarily at agencies and brands in the United States, almost **** – or ** percent – of respondents selected a slowing U.S. economy as one of their concerns for media investments in 2024. Executing cross-channel media measurement ranked second, chosen by ** percent of the interviewees.

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