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Performance-based internet advertising expenditure in Japan from 2015 to 2024 (in billion Japanese yen)

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Sources

Release date

March 2025

Region

Japan

Survey time period

2015 to 2024

Special properties

paid search advertising and advertising that is transacted via an auction system

Supplementary notes

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025.
Data prior to 2023 come from previous reporting.

Citation formats

Performance-based online advertising expenses in Japan 2015-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2025

The performance-based internet advertising expenditure in Japan amounted to approximately **** trillion Japanese yen in 2024. The value more than quadrupled since 2015.

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