Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category
(based on advertising spending in 2021)
Characteristic
Share of advertising spending
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The source considered over 125 companies that announced leaving Russia, closing manufacturing sites, suspending shipments, and suspending advertising activity as of March 11, 2022. They were estimated to occupy 20.6 percent of the total advertising spending in Russia in 2021.
Citation formats
Share of advertisers leaving Russia due to the war in Ukraine 2022, by category
Advertisers in the segment of fast-moving consumer goods (FMCG) represented nearly ** percent in the 2021 media spending of companies that suspended their operations in Russia due to the war in Ukraine as of March 2022. Public catering and the automotive industry occupied the second- and third-largest shares, at ** percent and * percent, respectively.
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OMD Russia. (March 11, 2022). Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 25, 2026, from /statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. "Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021)." Chart. March 11, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 25, 2026. /statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. (2022). Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 25, 2026. /statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. "Distribution of Advertisers That Suspended Their Operations in Russia Due to The War in Ukraine as of March 2022, by Category (Based on Advertising Spending in 2021)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Mar 2022, /statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia, Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) ÌÇÐÄÆƽâ°æ, /statistics/1297030/advertiser-share-leaving-russia-by-category/ (last visited July 25, 2026)
Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) [Graph], OMD Russia, March 11, 2022. [Online]. Available: /statistics/1297030/advertiser-share-leaving-russia-by-category/
