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Advertising investments compared to gross domestic product (GDP) in Germany from 2018 to 2025

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Sources

Release date

May 2026

Region

Germany

Survey time period

2018 to 2025

Special properties

share of GDP

Supplementary notes

Figures prior to 2022 were taken from previous publications.

Citation formats

Advertising investments in relation to GDP in Germany 2018-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 2, 2026

In 2025, investments in advertising in Germany amounted to approximately billion euros, accounting for approximately **** percent of that country's gross domestic product (GDP). Between 2018 and 2021, ad investments accounted for at least *** percent of the German GDP.

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