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Share of advertising spending on social networks among digital advertising expenditures in France between 2019 and 2024

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Sources

Release date

February 2025

Region

France

Survey time period

2019 - 2024

Supplementary notes

Data prior to 2024 comes from previous reports.

Citation formats

Digital advertising: share of spending on social networks in France 2019-2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 8, 2026

This chart shows the evolution of the share of advertising spending on social networks among digital advertising expenditures in France between 2019 and 2024. In 2024, social networks accounted for **** percent of total digital advertising spending in France. This share experienced continuous growth until 2023, when it recorded a slight decline. In 2022, more than half of the French population were users of social networks.

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