As of 2024, almost *** million euros were invested by the Portuguese Government in institutional advertisement campaigns, through various advertising media. Television received the highest portion of the funds, namely almost *** million euros, or ** percent of the total investment. The radio followed, having received *** million euros for the state's ad campaigns. Press campaigns received the third-highest investment, of **** million euros, or ** percent.
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Entidade Reguladora para a Comunicação Social . (July 1, 2025). Value of the state's institutional advertising investments in Portugal from 2023 to 2024, by medium (in 1,000 euros) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social . "Value of the state's institutional advertising investments in Portugal from 2023 to 2024, by medium (in 1,000 euros)." Chart. July 1, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social . (2025). Value of the state's institutional advertising investments in Portugal from 2023 to 2024, by medium (in 1,000 euros). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social . "Value of The State's Institutional Advertising Investments in Portugal from 2023 to 2024, by Medium (in 1,000 Euros)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Jul 2025, /statistics/1386285/portugal-state-s-ad-investment-by-medium/
Entidade Reguladora para a Comunicação Social , Value of the state's institutional advertising investments in Portugal from 2023 to 2024, by medium (in 1,000 euros) ÌÇÐÄÆƽâ°æ, /statistics/1386285/portugal-state-s-ad-investment-by-medium/ (last visited July 26, 2026)
Value of the state's institutional advertising investments in Portugal from 2023 to 2024, by medium (in 1,000 euros) [Graph], Entidade Reguladora para a Comunicação Social , July 1, 2025. [Online]. Available: /statistics/1386285/portugal-state-s-ad-investment-by-medium/
