According to the results of a survey conducted in the United States among consumer packaged goods marketers in the fourth quarter of 2021, ** percent of respondents indicated that they would be increasing investments into connected TV advertising. At the same time ** percent said they wanted to invest more into social media promotion.
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Path to Purchase Institute. (April 26, 2022). Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute. "Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021." Chart. April 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute. (2022). Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute. "Leading Channels on Which Consumer Packaged Goods (Cpg) Marketers Planned to Increase Spending in The United States as of 4th Quarter 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Apr 2022, /statistics/1328886/cpg-marketing-channel-spend-us/
Path to Purchase Institute, Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021 ÌÇÐÄÆƽâ°æ, /statistics/1328886/cpg-marketing-channel-spend-us/ (last visited July 22, 2026)
Leading channels on which consumer packaged goods (CPG) marketers planned to increase spending in the United States as of 4th quarter 2021 [Graph], Path to Purchase Institute, April 26, 2022. [Online]. Available: /statistics/1328886/cpg-marketing-channel-spend-us/
