Content types benefitting most from increased ad spend in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020
Characteristic
Wave 1 (March)
Wave 2 (April)
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In April 2020, advertisers and marketers in the United States who indicated increasing their ad spend in light of the coronavirus outbreakwere asked about what types of content they thought would benefit the most from these changes. Some ** percent said that lifestyle content related to food, health and wellness, parenting and such would receive the bulk of their ad spend. When asked the same question in late March only ** percent of respondents said they same, which points to a shift to more relevant content in trying times.
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Advertiser Perceptions. (April 8, 2020). Content types benefitting most from increased ad spend in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1114467/content-types-most-benefitting-from-increased-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. "Content types benefitting most from increased ad spend in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020." Chart. April 8, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1114467/content-types-most-benefitting-from-increased-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. (2020). Content types benefitting most from increased ad spend in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1114467/content-types-most-benefitting-from-increased-ad-spend-due-to-covid-19-us/
Advertiser Perceptions. "Content Types Benefitting Most from Increased Ad Spend in Light of The Coronavirus Outbreak According to Advertising Industry Professionals in The United States in March and April 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Apr 2020, /statistics/1114467/content-types-most-benefitting-from-increased-ad-spend-due-to-covid-19-us/
Advertiser Perceptions, Content types benefitting most from increased ad spend in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 ÌÇÐÄÆƽâ°æ, /statistics/1114467/content-types-most-benefitting-from-increased-ad-spend-due-to-covid-19-us/ (last visited July 27, 2026)
Content types benefitting most from increased ad spend in light of the coronavirus outbreak according to advertising industry professionals in the United States in March and April 2020 [Graph], Advertiser Perceptions, April 8, 2020. [Online]. Available: /statistics/1114467/content-types-most-benefitting-from-increased-ad-spend-due-to-covid-19-us/
