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Marketing and advertising expenses of Alpargatas S.A. from 2014 to 2025 (in million Brazilian reals)

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Source

Release date

March 2026

Region

Worldwide

Survey time period

2014 to 2025

Special properties

consolidated figures

Supplementary notes

Data preceding 2024 retrieved from previous releases. 
Numbers have been rounded.

Citation formats

Alpargatas' marketing & advertising spending 2014-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 28, 2026

In 2025, Alpargatas S.A.'s marketing and advertising expenses increased by nearly  percent to over *** million Brazilian reals. The footwear and clothing manufacturer headquartered in São Paulo, Brazil, owns the globally known brand of flip-flops Havaianas, among others.

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