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Key challenges to growth in digital marketing in India in 2022

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Sources

Release date

October 2022

Region

India

Survey time period

July to September 2022

Number of respondents

133 marketing professionals

Method of interview

Online survey

Supplementary notes

Survey question: In your opinion, what are the biggest barriers to the growth of digital marketing and advertising in your country?

Citation formats

Challenges to growth in digital marketing in India 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 13, 2023
According to a survey conducted among marketing professionals in India in 2022, about ** percent of respondents were of the opinion that their budget was the biggest constraint for the growth of digital marketing. The lack of skills as well as metrics and measurement were some other critical barriers within this sector, with the latter being attributed to the transition to a third-party cookie-free environment
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