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Advertising investments and net advertising revenue of the media in Germany from 2009 to 2025 (in billion euros)

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Source

Release date

May 2026

Region

Germany

Survey time period

2009 to 2025

Supplementary notes


Figures before 2024 taken from earlier publications.

*Due to a change in the basis the values from 2018 are not comparable with those from previous years.

Citation formats

Advertising investments and net advertising revenue of the media in Germany 2009-2025

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2026

In 2025, advertising investments amounted to roughly billion euros, representing an increase of about *** percent compared with the previous year. According to the German Advertising Industry Association (ZAW), the net advertising revenue of the media stood at roughly billion euros in the same year.

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Statistics on " Advertising in Germany "

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Overview

7

Television advertising

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Print advertising

6

Internet advertising

8

Radio advertising

6

Out-of-home and cinema advertising

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Agency rankings

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Advertising impact

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Forecasts

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Topics

Advertising in GermanyAdvertising in EuropeAdvertising in the NordicsAdvertising in PolandAdvertising and market research companies in Italy
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