| Characteristic | Return on investment in Russian rubles |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
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Source
Sources
Release date
July 2020
More information
Region
Russia
Survey time period
2016 to 2019
Supplementary notes
ROI refers to a value of short-term sales (over the period of placement and three months afterwards) that is returned for every Russian ruble spent by brands being promoted through a channel.
The study was based on the analysis of over one billion U.S. dollars in media budgets in Russia from 2015 to 2019 and marketing mix studies.
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