Leading experience management (XM) elements companies will focus on compared to the previous year according to XM professionals in the United States as of March 2024
Characteristic
Significantly more
Moderately more
About the same
Moderately/Significantly less
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During a March 2024 survey, approximately ** percent of surveyed experience management (XM) professionals in the United States stated they would significantly or moderately focus more on customer experience compared to the previous year. About ** percent reported similar levels of focus, while **** percent stated they would emphasize moderately or significantly less.
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Qualtrics. (March 28, 2024). Leading experience management (XM) elements companies will focus on compared to the previous year according to XM professionals in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1464540/top-xm-elements-companies-focus-united-states/
Qualtrics. "Leading experience management (XM) elements companies will focus on compared to the previous year according to XM professionals in the United States as of March 2024." Chart. March 28, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1464540/top-xm-elements-companies-focus-united-states/
Qualtrics. (2024). Leading experience management (XM) elements companies will focus on compared to the previous year according to XM professionals in the United States as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1464540/top-xm-elements-companies-focus-united-states/
Qualtrics. "Leading Experience Management (Xm) Elements Companies Will Focus on Compared to The Previous Year According to Xm Professionals in The United States as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 28 Mar 2024, /statistics/1464540/top-xm-elements-companies-focus-united-states/
Qualtrics, Leading experience management (XM) elements companies will focus on compared to the previous year according to XM professionals in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1464540/top-xm-elements-companies-focus-united-states/ (last visited July 28, 2026)
Leading experience management (XM) elements companies will focus on compared to the previous year according to XM professionals in the United States as of March 2024 [Graph], Qualtrics, March 28, 2024. [Online]. Available: /statistics/1464540/top-xm-elements-companies-focus-united-states/
