Priority level of selected experience management (XM) elements in the following two years according to XM professionals in the United States as of March 2024
Characteristic
Essential
High priority
Moderate priority
Moderately/Significantly less
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During a March 2024 survey, approximately ** percent of surveyed experience management (XM) professionals in the United States stated that generative artificial intelligence (AI) would be a moderate or high priority element for the following two years. About ** percent reported it to be of moderate priority, while ** percent reported it to be of moderate or significantly less importance.
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Qualtrics. (March 29, 2024). Priority level of selected experience management (XM) elements in the following two years according to XM professionals in the United States as of March 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1464541/top-priority-levels-xm-elements-united-states/
Qualtrics. "Priority level of selected experience management (XM) elements in the following two years according to XM professionals in the United States as of March 2024." Chart. March 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1464541/top-priority-levels-xm-elements-united-states/
Qualtrics. (2024). Priority level of selected experience management (XM) elements in the following two years according to XM professionals in the United States as of March 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1464541/top-priority-levels-xm-elements-united-states/
Qualtrics. "Priority Level of Selected Experience Management (Xm) Elements in The following Two Years According to Xm Professionals in The United States as of March 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Mar 2024, /statistics/1464541/top-priority-levels-xm-elements-united-states/
Qualtrics, Priority level of selected experience management (XM) elements in the following two years according to XM professionals in the United States as of March 2024 ÌÇÐÄÆƽâ°æ, /statistics/1464541/top-priority-levels-xm-elements-united-states/ (last visited July 24, 2026)
Priority level of selected experience management (XM) elements in the following two years according to XM professionals in the United States as of March 2024 [Graph], Qualtrics, March 29, 2024. [Online]. Available: /statistics/1464541/top-priority-levels-xm-elements-united-states/
