Leading areas in which search engine optimization (SEO) professionals planned to invest or innovate over the following 12 months worldwide as of September 2025
Characteristic
Share of respondents
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During a global survey among search engine optimization (SEO) professionals published in 2025, approximately **** percent included human-authored content with artificial intelligence (AI) support among the areas they planned to invest in or innovate over the following 12 months. Experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) reinforcement ranked second, cited by nearly **** of respondents, while about **** mentioned conversion-focused SEO.
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Search Engine Journal. (September 14, 2025). Leading areas in which search engine optimization (SEO) professionals planned to invest or innovate over the following 12 months worldwide as of September 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1402871/focus-areas-seo-worldwide/
Search Engine Journal. "Leading areas in which search engine optimization (SEO) professionals planned to invest or innovate over the following 12 months worldwide as of September 2025." Chart. September 14, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1402871/focus-areas-seo-worldwide/
Search Engine Journal. (2025). Leading areas in which search engine optimization (SEO) professionals planned to invest or innovate over the following 12 months worldwide as of September 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1402871/focus-areas-seo-worldwide/
Search Engine Journal. "Leading Areas in Which Search Engine Optimization (Seo) Professionals Planned to Invest or Innovate over The following 12 Months Worldwide as of September 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Sep 2025, /statistics/1402871/focus-areas-seo-worldwide/
Search Engine Journal, Leading areas in which search engine optimization (SEO) professionals planned to invest or innovate over the following 12 months worldwide as of September 2025 ÌÇÐÄÆƽâ°æ, /statistics/1402871/focus-areas-seo-worldwide/ (last visited July 24, 2026)
Leading areas in which search engine optimization (SEO) professionals planned to invest or innovate over the following 12 months worldwide as of September 2025 [Graph], Search Engine Journal, September 14, 2025. [Online]. Available: /statistics/1402871/focus-areas-seo-worldwide/
