If they had a choice of companies to buy from, most consumers interviewed in a 2023 UK survey said they would choose a company that offered good products or services. Among those with middle and high household incomes, ** percent and ** percent respectively said so. For respondents with low incomes, ** percent preferred companies offering low prices, followed by ** percent who valued good products or services.
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Qualtrics. (April 30, 2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income." Chart. April 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. (2024). Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics. "Leading Brand Loyalty Drivers among Consumers in The United Kingdom (Uk) in 3rd Quarter 2023, by Household Income." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Apr 2024, /statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
Qualtrics, Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income ÌÇÐÄÆƽâ°æ, /statistics/1479651/customer-loyalty-drivers-by-age-great-britain/ (last visited July 21, 2026)
Leading brand loyalty drivers among consumers in the United Kingdom (UK) in 3rd quarter 2023, by household income [Graph], Qualtrics, April 30, 2024. [Online]. Available: /statistics/1479651/customer-loyalty-drivers-by-age-great-britain/
