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Leading influencer marketing focus areas according to marketers worldwide as of March 2026

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Source

Release date

March 2026

Region

Worldwide

Survey time period

as of March 3, 2026

Number of respondents

>600

Special properties

among marketing professionals

Supplementary notes

The source does not provide information about the survey date. The date provided is the publication date.

The source does not specify the survey type.

Percentage points missing to 100 are probably due to rounding.

Citation formats

Leading influencer marketing focus areas according to marketers worldwide 2026

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2026

A 2026 survey asked marketers worldwide which would be their focus area for influencer marketing throughout that year. Over *Ìý( percent) of respondents selected artificial intelligence (AI) creator matching. Social commerce and AI content generation followed, mentioned by about ** and ** percent of the participants, respectively.

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Statistics on " Influencer marketing worldwide "

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Other statistics that may interest you Influencer marketing worldwide

Overview

6

Influencer insights

7

Regional breakdown

8

Marketer insights

8

Leading platforms

8

AI in influencer marketing

5

B2B influencer marketing

3

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Topics

Influencer marketing worldwideSocial media advertising and marketing worldwideInstagram advertising and marketingContent marketingTikTok
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
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Starter Account

For single users
$199 USD
per month, billed annually 1
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  • Premium Statistics

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For teams of up to 99 users
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