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Level of automation in customer journeys according to marketing decision-makers worldwide as of February 2024

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Source

Release date

March 2024

Region

Worldwide

Survey time period

February 2024

Number of respondents

387 respondents

Special properties

among marketing decision-makers

Method of interview

Online survey

Citation formats

Level of automation in customer journeys according to marketers worldwide 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 4, 2024

During a February 2024 global survey among marketing decision-makers, around ** percent described their customer journey as either mostly or fully automated. The remaining ** percent said they were partially automated. According to the same study, email marketing and social media management were the areas where marketers most applied automation.

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Topics

Marketing automation Mobile advertising and marketing worldwideDigital video advertising and marketing worldwideE-mail marketing worldwideProgrammatic advertising worldwide
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