Online shopping behavior in Canada - statistics & facts
The years following the COVID-19 outbreak have been full of substantial change for people all over the globe, and for Canadian consumers, change has come in many ways. Notably, 50 percent of online shoppers in the country bought more items online in 2022 than in 2020, and more than a fifth said they started to avoid in-store shopping altogether, a major shift in consumer behavior over just two years. Only a small percentage of Canadian consumers miss the shopping experience when buying online, signaling a change in attitude towards online shopping. Consumers may not be able to touch and try products on before buying, but e-commerce offers its own perks too. The main drivers of online purchases in Canada include direct home delivery, lower prices, and a more convenient shopping experience.
