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To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"?

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Source

Release date

March 2019

Region

Belgium

Survey time period

September 11, 2018 to January 18, 2019

Number of respondents

44 respondents

Special properties

communications experts in advertising and creative agencies

Method of interview

Online interview

Supplementary notes

*The question was phrased by the source as follows: "In welke maten gaat u akkoord met de onderstaande uitspraken."We meten consistent de impact van de verschillende touchpoints voor ons merk"?" (English: "To what extent do you agree with the following statement:"We constantly measure the impact of various touchpoints on our brand"?")

Citation formats

Share of communications experts measuring impact of touchpoint marketing Belgium 2018

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 14, 2019
The statistic displays the results of a survey of the share of communications experts in advertising and creative agencies who measure the impact of touchpoint marketing on their brand in Belgium in 2018. The survey results show that as of 2018, a sizable share of communications experts surveyed did not constantly measure the impact of touchpoints on their brand. Just over ** percent of respondents indicated that they did not measure the effects of touchpoints, however, approximately ** percent of respondents indicated that they did so.
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