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Loyalty program membership rate among Generation Z in Great Britain in 2022 and 2024, by gender

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Sources

Release date

March 2024

Region

United Kingdom (Great Britain)

Survey time period

January 4 to 5, 2024

Number of respondents

2,066 respondents

Age group

18-24 years

Method of interview

Online survey

Citation formats

Gen Z loyalty program membership in Great Britain 2022-2024, by gender

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 21, 2026

Generation Z engagement with loyalty programs in Great Britain increased, according to the survey conducted in January 2024. That year, ** percent of female Gen Zers were members of a loyalty scheme, up from ** percent two years earlier. Among men, the share increased to ** percent, against ** percent in 2022.

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Statistics on " Loyalty programs and marketing in the United Kingdom (UK) "

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Overview

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Market leaders

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Marketer perspective

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Consumer perspective

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Brand trust & brand loyalty

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Topics

Loyalty programs in the United Kingdom (UK)Advertising in the UKDigital marketing in the UKDigital advertising in the UKLoyalty programs in the U.S.
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