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Types of research made by online shoppers before their last purchase in Sweden in 2019

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Sources

Release date

February 2020

Region

Sweden

Survey time period

2019

Number of respondents

1,000 respondents

Age group

18-79 years old

Special properties

respondents that have shopped online in the last year; excluding consumables/groceries

Method of interview

Online panel

Citation formats

Research methods used by online shoppers before purchase in Sweden 2019

Published by
Yihan Ma,
Feb 18, 2020
Webrooming was more popular among Swedish online shoppers in recent years, compared to showrooming. the share of consumers researching a product online before going to a conventional store increased from ** percent of respondents in 2018, to ** percent in 2019.
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