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Most commonly used social media platform for purchases during the last 12 months in Singapore as of February 2025, by gender

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Source

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Release date

March 2025

Region

Singapore

Survey time period

February 12 to 28, 2025

Number of respondents

2,603 respondents

Age group

16 years and older

Special properties

among those who have made purchases on social media in the last twelve months

Method of interview

Online survey

Supplementary notes

Original question: "Which of the following social media platforms have you purchased items from in the last 12 months? Choose all that apply."

The survey was conducted among 1,594 female and 1,009 male respondents.

Citation formats

Commonly used social media platforms for social commerce Singapore 2025, by gender

Published by
F. Watty,
May 5, 2025

According to a survey on social commerce conducted by in Singapore in 2025, approximately ** percent of female and ** percent of male respondents answered that they used TikTok for purchases during the last 12 months. The same survey indicated that around ** percent of Singaporean consumers regularly shopped on social media.

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