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Main aspects shoppers searched for in user-generated content (UGC) in 2024

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Source

Release date

November 2024

Region

Worldwide

Survey time period

September 2024

Number of respondents

8,000 respondents

Age group

18 years and older

Supplementary notes

The report uses data from more than 8,000 consumers spanning over seven markets, which include Australia, Canada, France, Germany, India, the United Kingdom, and the United States.

Citation formats

Top factors that shoppers looked for in UGC 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Apr 22, 2025

As of September 2024, the primary aspect sought by shoppers in user-generated content (UGC) was value for money. Over ** percent of respondents prioritized this criterion, while roughly a quarter focused on brand values within UGC.

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