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Leading issues Generation Z consumers think brands should promote the most in the United States as of May 2022

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Source

In cooperation with
Release date

November 2022

Region

United States

Survey time period

May 2022

Number of respondents

1,060 respondents

Age group

18-25 years

Method of interview

Online survey

Supplementary notes

With "Generation Z", source refers to consumers between the ages of 18 and 25.

Citation formats

Top issues Gen Z consumers think brands should promote the most in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Dec 19, 2022

According to a survey conducted among Generation Z consumers in the United States in May 2022, ** percent of respondents said they thought brands should campaign, promote, and speak publicly about anti-racism the most. This was followed by ** percent of respondents citing sustainability and environmentalism as an issue brands should promote.

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