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Reasons for resubscribing to a subscription video-on-demand (SVOD) service in the United States as of April 2023

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Sources

Release date

September 2023

Region

United States

Survey time period

April 2023

Number of respondents

558 respondents

Age group

18 years and older

Special properties

broadband users who resubscribed to an SVOD service

Citation formats

Reasons for resubscribing to SVOD services in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Jan 5, 2024

Nearly ** percent of U.S. consumers resubscribed to an SVOD service when a promotional price was offered, according to an April 2023 survey. Another ** percent of respondents said to resubscribe after an interesting show has been added.

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