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Distribution of viewership of subscription video-on-demand (SVOD) in the United States in 1st half of 2023, by service

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Sources

Release date

July 2023

Region

United States

Survey time period

January to July 18, 2023

Special properties

based on playbacks on SVOD services through Reelgood app

Citation formats

Viewership share of SVOD services in the U.S. 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 18, 2023
In the first half of 2023, Netflix secured the top position in viewership share among subscription-based streaming services, capturing ** percent of the market. Prime Video followed closely behind with a viewership share of **** percent based on playbacks through the Reelgood app. Hulu came third, with a viewership share of **** percent during the same period.
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