ÌÇÐÄÆƽâ°æ

Leading reasons to pay for subscription video-on-demand (SVOD) services in China as of June 2024

© ÌÇÐÄÆƽâ°æ 2026
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

In cooperation with
Release date

September 2024

Region

China

Survey time period

13 to 30 June, 2024

Number of respondents

1,563 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"Why did you subscribe to the streaming service provider? (choose all that apply)"

The question was asked among 863 female and 700 male respondents.

Citation formats

Leading reasons to pay for SVOD in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2024

According to a Chinese consumer survey conducted by in June 2024, about ** percent of respondents specified a more abundant and diversified content library on offer as the main reason to pay for subscription video-on-demand (SVOD). The survey also found out that Tencent Video (or WeTV) and iQIYI were the most popular SVOD platforms among respondents in China.

Log in or register to access precise data.
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " SVOD market in China "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you SVOD market in China

Market overview

7

Market segments

8

iQIYI

5

Tencent Video (WeTV)

5

Bilibili

5

Mango TV

5

User insights

6

Further Content: You might find this interesting as well

Topics

SVOD services in ChinaMobile internet usage in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in China
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
  • Free + Premium Statistics
  • Reports
  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.