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Share of viewing households that only watched for one month on selected video streaming services in the United States in 2nd half of 2022

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Source

Release date

February 2023

Region

United States

Survey time period

H2 2022

Special properties

households watching content exclusive to each service

Citation formats

Viewing households only watching for one month on streaming services in the U.S. 2022

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 28, 2023
During the second half of 2022, Paramount+ recorded the highest share of U.S. households among streaming services that were only watched for *** month, with ** percent of viewing households canceling this service after *** month. In comparison, Netflix consumers were less likely to terminate their contract with the streaming platform.
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