According to a Chinese consumer survey conducted by in May 2021, lack of eye-catching content was the most common reason among male respondents who were planning to cancel their subscription video-on-demand (SVOD) services in the next three months, with ** percent of users saying so. The same survey showed that those who intended to stop paying for SVOD services in the next three months in China accounted for ** percent among the surveyed SVOD users.
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Rakuten Insight. (August 13, 2021). Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight. "Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender." Chart. August 13, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight. (2021). Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight. "Leading Reasons to Cancel Subscription Video-on-demand (Svod) Services in China as of May 2021, by Gender." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Aug 2021, /statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
Rakuten Insight, Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender ÌÇÐÄÆƽâ°æ, /statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/ (last visited July 28, 2026)
Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of May 2021, by gender [Graph], Rakuten Insight, August 13, 2021. [Online]. Available: /statistics/1260376/china-reasons-to-cancel-subscriptions-to-streaming-services-by-gender/
