According to a survey from the second quarter of 2024, the most common reasons for Americans and Canadians to sign up for a new SVOD platform were content-related. Over *** in three respondents subscribed because of a large library of good programming, while around ** percent stated that they wanted good original content, and a certain piece of content to watch.
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TiVo. (September 26, 2024). Most common reasons for subscribing to a new subscription video-on-demand (SVOD) service in the United States and Canada as of 2nd quarter 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 26, 2026, from /statistics/1456508/reasons-signing-up-svod-canada-us/
TiVo. "Most common reasons for subscribing to a new subscription video-on-demand (SVOD) service in the United States and Canada as of 2nd quarter 2024." Chart. September 26, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 26, 2026. /statistics/1456508/reasons-signing-up-svod-canada-us/
TiVo. (2024). Most common reasons for subscribing to a new subscription video-on-demand (SVOD) service in the United States and Canada as of 2nd quarter 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 26, 2026. /statistics/1456508/reasons-signing-up-svod-canada-us/
TiVo. "Most Common Reasons for Subscribing to a New Subscription Video-on-demand (Svod) Service in The United States and Canada as of 2nd Quarter 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Sep 2024, /statistics/1456508/reasons-signing-up-svod-canada-us/
TiVo, Most common reasons for subscribing to a new subscription video-on-demand (SVOD) service in the United States and Canada as of 2nd quarter 2024 ÌÇÐÄÆƽâ°æ, /statistics/1456508/reasons-signing-up-svod-canada-us/ (last visited July 26, 2026)
Most common reasons for subscribing to a new subscription video-on-demand (SVOD) service in the United States and Canada as of 2nd quarter 2024 [Graph], TiVo, September 26, 2024. [Online]. Available: /statistics/1456508/reasons-signing-up-svod-canada-us/
