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Most common reasons for downgrading or canceling at least one SVOD subscription in Canada as of April 2024

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Sources

Release date

April 2024

Region

Canada

Survey time period

April 2023

Number of respondents

3,053 respondents

Age group

18 years and older

Special properties

English speaking

Citation formats

Reasons for downgrading or canceling SVOD subscriptions in Canada 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2024

The most common reasons for Canadians to cancel or downgrade an SVOD subscription were cost-related, with ** percent of respondents to a 2024 survey wanting to save money and ** percent stating that costs went up. According to the survey, one in five people from Canada downgraded or canceled at least one VOD subscription in the past year.

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