Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024
Characteristic
U.S.
Europe
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According to a survey from early 2024, American video streaming viewers were more likely to subscribe to an SVOD platform only for a certain piece of content and then unsubscribe than their European counterparts. Nearly ** respondents from the U.S. revealed that they often use the practice called subscription cycling. By contrast, ** percent of European people interviewed stated to sign up only for a specific program.
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RTL Adconnect. (April 19, 2024). Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect. "Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024." Chart. April 19, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect. (2024). Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect. "Frequency of Subscribing to a Subscription Video-on-demand (Svod) Platform Only for a Specific Program and Then Unsubscribe in The United States and in Selected Countries in Europe as of February 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 19 Apr 2024, /statistics/1489084/svod-subscription-cycling-us-europe/
RTL Adconnect, Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024 ÌÇÐÄÆƽâ°æ, /statistics/1489084/svod-subscription-cycling-us-europe/ (last visited July 21, 2026)
Frequency of subscribing to a subscription video-on-demand (SVOD) platform only for a specific program and then unsubscribe in the United States and in selected countries in Europe as of February 2024 [Graph], RTL Adconnect, April 19, 2024. [Online]. Available: /statistics/1489084/svod-subscription-cycling-us-europe/
