Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation
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Share of respondents
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Millennials were the most likely generation to resubscribe to an SVOD service in the U.S., according to ** percent of respondents to a November 2022 survey. In contrast, only percent of baby boomers and matures renewed a subscription after canceling a service within the last six months.
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Deloitte. (April 14, 2023). Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1386361/svod-resubscribers-us-generation/
Deloitte. "Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation." Chart. April 14, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1386361/svod-resubscribers-us-generation/
Deloitte. (2023). Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1386361/svod-resubscribers-us-generation/
Deloitte. "Share of Consumers Who Have Canceled a Subscription Video-on-demand (Svod) Service and Renewed The Subscription in The Last 6 Months in The United States in 2022, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 14 Apr 2023, /statistics/1386361/svod-resubscribers-us-generation/
Deloitte, Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation ÌÇÐÄÆƽâ°æ, /statistics/1386361/svod-resubscribers-us-generation/ (last visited July 21, 2026)
Share of consumers who have canceled a subscription video-on-demand (SVOD) service and renewed the subscription in the last 6 months in the United States in 2022, by generation [Graph], Deloitte, April 14, 2023. [Online]. Available: /statistics/1386361/svod-resubscribers-us-generation/
