According to a Hong Kong consumer survey conducted by in June 2024, about ** percent of respondents specified a high subscription fee as the main reason not to pay for subscription video-on-demand (SVOD). No interest in the shows on offer and alternative free or cheaper channels were another two common reasons among those unwilling to subscribe.
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Rakuten Insight. (September 4, 2024). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. (2024). Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight. "Leading Reasons Not to Pay for Subscription Video-on-demand (Svod) Services in Hong Kong as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
Rakuten Insight, Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/ (last visited July 31, 2026)
Leading reasons not to pay for subscription video-on-demand (SVOD) services in Hong Kong as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260228/hong-kong-reasons-for-not-subscribing-to-video-streaming-services/
