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Leading reasons to pay for multiple subscription video-on-demand (SVOD) services in Hong Kong as of June 2024

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Source

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Release date

September 2024

Region

Hong Kong

Survey time period

13 to 30 June, 2024

Number of respondents

792 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"Why did you subscribe to more than one streaming service provider? (choose all that apply)"

The question was asked among 517 female and 275 male respondents.

Citation formats

Reasons to pay for multiple SVODs in Hong Kong 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2024

According to a Hong Kong consumer survey conducted by in June 2024, about ** percent of respondents who owned multiple subscription video-on-demand (SVOD) platforms specified exclusive access to the desired content as the main reason to pay for more than one platforms. Over ** percent of respondents subscribed for an ad-free viewing experience or the original content from the individual platforms.

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