A survey from mid-2023 found that exclusive content was the main driver to subscribing to video-on-demand services in the U.S., with **** of respondents stating this. While millennials considered the ad-free experience as their second most common reason to subscribe, Gen Z consumers relied on accessibility and convenience.
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Ipsos. (August 9, 2023). Drivers of using subscription video-on-demand (SVOD) services in the United States as of June 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 15, 2026, from /statistics/1450806/svod-drivers-us-generation/
Ipsos. "Drivers of using subscription video-on-demand (SVOD) services in the United States as of June 2023, by generation." Chart. August 9, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 15, 2026. /statistics/1450806/svod-drivers-us-generation/
Ipsos. (2023). Drivers of using subscription video-on-demand (SVOD) services in the United States as of June 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 15, 2026. /statistics/1450806/svod-drivers-us-generation/
Ipsos. "Drivers of Using Subscription Video-on-demand (Svod) Services in The United States as of June 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 9 Aug 2023, /statistics/1450806/svod-drivers-us-generation/
Ipsos, Drivers of using subscription video-on-demand (SVOD) services in the United States as of June 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1450806/svod-drivers-us-generation/ (last visited July 15, 2026)
Drivers of using subscription video-on-demand (SVOD) services in the United States as of June 2023, by generation [Graph], Ipsos, August 9, 2023. [Online]. Available: /statistics/1450806/svod-drivers-us-generation/
