According to a Chinese consumer survey conducted by in June 2024, lack of eye-catching content was the most common reason among respondents who were planning to cancel their subscription video-on-demand (SVOD) services in the next three months. The same survey indicated that those who intended to stop paying for SVOD services in the next three months in China accounted for ** percent among the surveyed SVOD users.
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Rakuten Insight. (September 4, 2024). Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of June 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1260194/china-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1260194/china-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. (2024). Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of June 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1260194/china-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Leading Reasons to Cancel Subscription Video-on-demand (Svod) Services in China as of June 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 4 Sep 2024, /statistics/1260194/china-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight, Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of June 2024 ÌÇÐÄÆƽâ°æ, /statistics/1260194/china-reasons-to-cancel-subscriptions-to-video-streaming-services/ (last visited July 27, 2026)
Leading reasons to cancel subscription video-on-demand (SVOD) services in China as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260194/china-reasons-to-cancel-subscriptions-to-video-streaming-services/
