The principal reasons for U.S. consumers to subscribe to more video streaming services are content-driven, a recent survey found. For 47 percent of respondents the option to expand content was cited as the main reason they pay for additional services. Exclusivity of content was also an important factor, with 37 percent of respondents looking to watch a particular show, or to access a program they can't find elsewhere.
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Nielsen. (February 11, 2020). Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen. "Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020." Chart. February 11, 2020. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen. (2020). Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen. "Reasons for Subscribing to Multiple Paid Video Streaming Services among Adults in The United States as of February 2020." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Feb 2020, /statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
Nielsen, Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020 ÌÇÐÄÆƽâ°æ, /statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/ (last visited July 22, 2026)
Reasons for subscribing to multiple paid video streaming services among adults in the United States as of February 2020 [Graph], Nielsen, February 11, 2020. [Online]. Available: /statistics/1131877/why-to-subscribe-paid-video-streaming-services-us/
