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Leading reasons not to pay for subscription video-on-demand (SVOD) services in China as of June 2024

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Source

In cooperation with
Release date

September 2024

Region

China

Survey time period

13 to 30 June, 2024

Number of respondents

686 respondents

Age group

16 years and older

Method of interview

Online survey

Supplementary notes

Original survey question:
"Why did you not subscribe to the streaming service provider(s)? (choose all that apply)"

The question was asked among 347 female and 339 male respondents.

Citation formats

Leading reasons not to pay for SVOD in China 2024

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 26, 2024

According to a Chinese consumer survey conducted by in June 2024, more than ** percent of respondents cited affordability and other free or cheaper channels as the main reason not to pay for subscription video-on-demand (SVOD) services. About a quarter of respondents also specified no interest in the shows on offer. 

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SVOD services in ChinaMobile internet usage in ChinaDigital music industry in ChinaSocial media in ChinaOnline videos in China
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