According to a Taiwanese consumer survey conducted by in June 2024, lack of eye-catching content was the most common reason among the respondents who were planning to unsubscribe their subscription video-on-demand (SVOD) services in the next three months. According to the same survey, those who intended to stop paying for SVOD services in the next three months in Taiwan accounted for ** percent of the surveyed SVOD users.
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Rakuten Insight. (September 4, 2024). Leading reasons to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 28, 2026, from /statistics/1260311/taiwan-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Leading reasons to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024." Chart. September 4, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 28, 2026. /statistics/1260311/taiwan-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. (2024). Leading reasons to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 28, 2026. /statistics/1260311/taiwan-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight. "Leading Reasons to Cancel Subscription Video-on-demand (Svod) Services in Taiwan as of June 2024." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Sep 2024, /statistics/1260311/taiwan-reasons-to-cancel-subscriptions-to-video-streaming-services/
Rakuten Insight, Leading reasons to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 ÌÇÐÄÆÆ½â°æ, /statistics/1260311/taiwan-reasons-to-cancel-subscriptions-to-video-streaming-services/ (last visited July 28, 2026)
Leading reasons to cancel subscription video-on-demand (SVOD) services in Taiwan as of June 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: /statistics/1260311/taiwan-reasons-to-cancel-subscriptions-to-video-streaming-services/