Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group
Characteristic
Share of respondents
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According to a survey from **, ** percent of American respondents subscribe, cancel, and resubscribe to only pay when there is a TV show they want to watch. The share of subscription cyclers was even higher among younger adults, with nearly two in three ***-year-olds stating to do so.
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Hub Entertainment Research. (December 1, 2023). Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research. "Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group." Chart. December 1, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research. (2023). Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research. "Share of Consumers Often Subscribe, Cancel, and Resubscribe to Only Pay When There Are Shows to Watch in The United States as of October 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Dec 2023, /statistics/1441019/subscription-cycling-by-age-us/
Hub Entertainment Research, Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1441019/subscription-cycling-by-age-us/ (last visited July 20, 2026)
Share of consumers often subscribe, cancel, and resubscribe to only pay when there are shows to watch in the United States as of October 2023, by age group [Graph], Hub Entertainment Research, December 1, 2023. [Online]. Available: /statistics/1441019/subscription-cycling-by-age-us/
