The survey question was: "Do you want to view sponsored advertisements on social media platforms? (choose up to 3 of the most relevant answers)"
The survey was conducted among respondents of the following age groups: 16-24 years: 300 respondents 25-34 years: 823 respondents 35-44 years: 1,054 respondents 45-54 years: 748 respondents 55 and older: 484 respondents
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Willingness to see sponsored social media advertising Singapore 2025, by age group
According to a survey on social media advertising conducted by in June 2025, ** percent of respondents aged 16 to 24 years in Singapore expressed their willingness to engage with sponsored advertisements on social media platforms tailored to their interests or preferences. Meanwhile, ** percent of respondents from that age group preferred not to view any advertisements.
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Rakuten Insight. (July 23, 2025). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of June 2025, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of June 2025, by age group." Chart. July 23, 2025. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. (2025). Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of June 2025, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight. "Willingness to View Sponsored Advertisements on Social Media Platforms among Consumers in Singapore as of June 2025, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 23 Jul 2025, /statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
Rakuten Insight, Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of June 2025, by age group ÌÇÐÄÆƽâ°æ, /statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/ (last visited August 05, 2026)
Willingness to view sponsored advertisements on social media platforms among consumers in Singapore as of June 2025, by age group [Graph], Rakuten Insight, July 23, 2025. [Online]. Available: /statistics/1406142/singapore-willingness-to-view-sponsored-social-media-advertising-by-age-group/
