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Leading online retailers and marketplaces purchased from by online shoppers in New Zealand in the 12 months to July 2025

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Sources

Release date

July 2025

Region

New Zealand

Survey time period

12 months to July 2025

Number of respondents

850 respondents

Age group

18-70 years

Special properties

nationally representative sample of New Zealanders who have shopped online at least once in the last 12 months

Supplementary notes

Survey question: In the past 12 months, from which of the following retailers and marketplaces have you purchased online?

Only the top 25 online retailers and marketplaces are represented. 

Citation formats

Popular online retailers and marketplaces among online shoppers New Zealand 2025

Published by
F. Watty,
Jul 21, 2025

In a survey conducted in the 12 months leading up to July 2025, the most popular online retailer or marketplace among New Zealand online shoppers was Chinese e-commerce giant Temu. Approximately ** percent of respondents reported making purchases from Temu in the past year. Following closely behind were Chemist Warehouse, The Warehouse, and Kmart.

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Statistics on " E-commerce in New Zealand "

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Other statistics that may interest you E-commerce in New Zealand

Overview

6

Online retail expenditure

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Online retailers and marketplaces

7

Consumer attitudes and behaviors

8

Digital payments

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Topics

E-commerce in New ZealandE-commerce worldwideSocial commerceOnline marketplacesE-commerce in the Asia-Pacific region
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

  • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 99 users
Talk to sales for pricing
Contact us
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  • Market ÌÇÐÄÆƽâ°æ

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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