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Share of consumers subscribing to paid loyalty programs in the United States in 2020

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Source

Release date

October 2020

Region

United States

Survey time period

2020

Supplementary notes

The source did not provide information on the exact survey date or sample number.
The source does not provide any information regarding percentage points exceeding 100 percent.

Citation formats

U.S. consumers subscribing to paid loyalty programs 2020

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 1, 2021
In a survey conducted in 2020 among consumers in the United States it was found that ** percent of respondents said they were members of at least one paid loyalty program. Out of that group, ** percent either subscribed to Amazon Prime only or to Amazon Prime plus another loyalty program.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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