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Which is the most preferred type of reward?

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Source

Release date

May 2017

Region

United Kingdom

Survey time period

March 4-16, 2017

Number of respondents

325 respondents

Age group

18 years and older

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

The survey methodology included a computer-assisted web interviews (CAWI) using Certified Panel and structured traditional questionnaire.

Citation formats

Loyalty schemes: preferred types of reward among consumers in the UK 2017

Published by
F. Watty,
Jan 8, 2018
This statistic shows the results of a 2017 survey in which respondents in the United Kingdom (UK) were asked which reward they would most like to receive from loyalty programs. Among those surveyed, ** percent said they prefer cash back rewards, making this the most popular type in the given list.
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Topics

Loyalty programs in the U.S.Brands on social mediaBrand valueMarketing personalization worldwideData usage in marketing and advertising
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