According to a 2023 survey conducted among consumers in the United States, the chance to win large prizes appeared as the most desired feature in a loyalty or reward program in the travel, credit card, retail, and everyday products industries. Nearly ** percent of consumers would like to see cryptocurrency rewards in credit cards loyalty programs, while ** percent of respondents would appreciate VIP tiers in retail loyalty programs.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆÆ½â°æ can support your business.
Merkle. (February 13, 2024). Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 16, 2026, from /statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector." Chart. February 13, 2024. ÌÇÐÄÆÆ½â°æ. Accessed July 16, 2026. /statistics/1238920/features-loyalty-programs-us/
Merkle. (2024). Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 16, 2026. /statistics/1238920/features-loyalty-programs-us/
Merkle. "Leading Features Expected in Loyalty or Rewards Programs According to Consumers in The United States as of 2023, by Sector." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Feb 2024, /statistics/1238920/features-loyalty-programs-us/
Merkle, Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector ÌÇÐÄÆÆ½â°æ, /statistics/1238920/features-loyalty-programs-us/ (last visited July 16, 2026)
Leading features expected in loyalty or rewards programs according to consumers in the United States as of 2023, by sector [Graph], Merkle, February 13, 2024. [Online]. Available: /statistics/1238920/features-loyalty-programs-us/