Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation
Characteristic
Share of respondents
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According to a 2023 survey among consumers in the United States, ** percent of respondents among Generation Z and Millennials stated that loyalty or rewards programs impacted their decision to continue doing business with a brand. This share was ** percent among Gen X and Baby Boomers. On average, loyalty programs influenced buying decisions for nearly out of 10 U.S. consumers.
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Merkle. (February 13, 2024). Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 14, 2026, from /statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. "Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation." Chart. February 13, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 14, 2026. /statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. (2024). Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 14, 2026. /statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle. "Loyalty or Rewards Program’s Impact on The Likelihood to Continue Doing Business with a Brand According to Consumers in The United States in 2023, by Generation." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 13 Feb 2024, /statistics/1374927/loyalty-program-impact-consumer-decision-us/
Merkle, Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation ÌÇÐÄÆƽâ°æ, /statistics/1374927/loyalty-program-impact-consumer-decision-us/ (last visited July 14, 2026)
Loyalty or rewards program’s impact on the likelihood to continue doing business with a brand according to consumers in the United States in 2023, by generation [Graph], Merkle, February 13, 2024. [Online]. Available: /statistics/1374927/loyalty-program-impact-consumer-decision-us/
