| Characteristic | Millennials | Baby Boomers |
|---|---|---|
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
| - | - | - |
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Source
Release date
November 2016
Region
Worldwide
Survey time period
Q1 2016
Special properties
Millennials and Baby Boomers
Method of interview
Online survey
Supplementary notes
*All respondents who are members of retail loyalty programs.
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